AUTOR INFO

Vitor Pinho

Senior Product Designer, based in Rio De Janeiro, Brazil

5 Easy Ways to Optimize E-Log Sites For SEO

Many people want to attract more customers to buy their electronic logging devices this year, but the majority will likely not succeed. Your website should be relevant to individuals who are running a truck-and-commercial-buses business and comply with necessary SEO optimization requirements.

Remember, however, that the techniques for optimizing websites are always almost the same. Whether you want to make your home improvement site or any other more beneficial, you will notice limited differences. Here are the things that you need to do to sell more of your e-log devices.

Conduct In-depth Market Research

Since an efficient SEO strategy should be based on the needs and desires of your people who sell e-log devices, you must know them well. How can you help them to protect their fleets? For you to generate the most qualified leads, be sure you find the keywords that these people are using to search for these products.

Once you are sure you know phrases and words that they use, compile a comprehensive list of search terms that you consider most popular with the majority of these potential customers. You may consider surveying your customer base if you think that will give you the most accurate outcome.

Nevertheless, do not consider your market analysis complete until you conduct comprehensive competitor research. You may find the most relevant keywords, but if they put your competitors ahead of you, they are not what you need. Use a variety of tools, such as KeywordSpy and SEMRush, to determine the keyword rankings of other online traders who specialize in quality electronic logging devices. This way, you will learn how to best position yourself in the market.

Conduct Keyword Analysis

Once you understand your market and the keywords that can best help you to achieve your goals, it is time you should start researching them to target. Identify the long-tail keywords, such as “best electronic logging devices.” They often drive the most qualified leads.

One tool that can help you at this stage is the Google Keyword Planner. Use it to review the search ranking of different words, keywords, and misspellings. At the end of the day, you will be able to replicate the language that your audience uses irrespective of how inaccurate they may seem to you. If you choose, sort the relevant query results by both release and search volume.

At the market analysis stage, you discovered some search terms. Here, you are supposed to come up with the most relevant and frequent searches. Through this, you will be able to exploit any coverage gaps in your findings. This is critical for your success, as it will enable you to rank favorably on Google and other search engines once you are done.

Create High-Quality Content

You may have heard successful marketers say that content is king. That is true because the content is what will provide the pertinent keywords for search engines and attract the attention of people who are managing commercial fleets. You can include a link such as this, https://www.geoted.org/e-logs-for-owner-operators/ in your content to help them find the best ELD devices. This way, they will see you as a resourceful person.

The best material is relatively long, easy to read, and has backlinks. The recommended word count is 2,000 words. If its readability is high, you will also hold the attention of your visitors for much longer. When another authoritative website links to yours, search engines will rank yours favorably too. As such, as you produce content, ensure others will find it valuable to them.

You should use your keywords in the strategic positions, as well. You start by identifying the relevant options, pick the best one, and use it in your first 100 words. Moreover, ensure you place others in your titles, URLs, and meta-tags. Be sure the keyword density is relevant. As such, you will do well if you use natural language. In this case, synonyms will make you stand out from the crowd in the industry.

Leverage on Off-Page SEO

If you do not get adequate web traffic, your effort will go to waste. The keywords and content will not give you much. The only way you should do this is to promote your valuable content on as many ‘off -page’ platforms as you deem suitable. This way, you will be able to garner useful backlinks.

You can achieve this on social media and blogs. You can post on Facebook to ensure many people read your content. Engage with influential bloggers, and if they link back your site, you will reap lots of benefits too.

Another important option is to guest post. You write on the blogs on influential bloggers under your own name. When you do this and include links back to your blogs, you will successfully promote your e-logs business to millions.

Bottom Line

If you want to be one of the best sellers of electronic logging devices across the globe, the Internet offers you that opportunity. But you will not go far if you ignore these tips to optimize your business for SEO. However, remember your success will not come overnight despite what you do. Keep testing, measuring, and adjusting your strategies appropriately until you hit your goal.

How to Design a Website About Home Improvement

If you are starting to run a business about home improvement, you need to definitely start to create your own website for it. Nowadays because of networking and high-quality website, you can attract more customers for your business. Here are some tips on how to launch a website about home improvement.

1. A brief description of your business

Imagine that a digital agency does not know anything about your business and has no way of finding information on the internet. Suppose you are in a cocktail party and the person next to you asks what your business is doing – summarize your activities in a few short but clear sentences.

By sharing essential information about your home improvement business, you give more insight to designers and programmers – they are constantly working on different projects, and while many of them fall into similar categories, professionals have enough experience to understand that each company is exclusive and offers different added value. Your customers are choosing you for the quality of your website – if it makes your business special, it will make your home improvement web project unique.

2. Your target audience

To answer this question, you need to understand who will use your web project and why they will or should do it. The goal of a web project can be to involve users in your activities or to attract a wider audience. You may want to increase your sales, or maybe provide more information about the home improvement services that you are providing. Whatever the reason, you have to answer this question very clearly as it will determine how your web project will look and work. By getting into the behavior and trends of your audience, designers and programmers can provide useful and supportive design and functionality solutions that will incorporate and inform the audience in an acceptable way.

3. You and your competitors

Compare yourself and your competitors – all businesses have direct and indirect competitors. Realistically look at who you are competing with for different spheres: audience, service, product, price (if available), and social media followers. Also, don’t forget that home improvement websites are quite popular these days and you will have to come up with some great website ideas. But if you are offering great services, your website would have great content – there is no need to worry about anything. 

In parallel to this analysis, you will have the opportunity to identify what your business, services and other aspects are exceptional and different from your competitors. Designers, with a better understanding of the business, will have a clearer path to convey not only the products or services you provide, but also the character of your company, the unique sales proposition, and present it to your target audience.

4. Support for mobile devices and browsers

The last point that is often missed at the beginning of project creation is supported by mobile devices and browsers. While it seems that adaptive design should be universal (and usually true), there are certain elements that just don’t fit into the frameworks, so knowing mobile devices, digital agencies can find smart solutions that adapt to content elements. Besides, for home improvement website creation you can add an app which allows visitors to identify how their home would be changed after a renovation or improvement. This should require a professional to do it, as building an app is quote difficult process.

Building a website is not that difficult, just you need to know all the important aspects which will appear while building it. You need to target your audience and find out what you are going to give to them in your home improvement website. 

Passionate About Pets? Create A Website About It!

Have you ever thought about creating an income from what you love? Shoutout to all pet lovers out there. It is time to create a stunning website about pets. This is a really great strategy if you are providing some kind of pet service and you already know your potential and loyal customers. Let’s say that you are a VET and have been working for a long time right now. You should definitely open a site that talks about pet diseases, how to treat them or just about healthy pets and how to maintain their healthy lifestyle. You can even open an online store that sells pet stuff as it is always on high demand. There are plenty of ways that you can add some coin to your passive income or create one from the site that you are building. In this article, we are going to talk about some tips and website building suggestions that can help you to build a stunning pet website. 

1. TEXT AND CONTENT

Often, the text and content are one of the most important and often the most difficult to implement website elements. The content of a website must correspond to the personality of the client, must be simple, easy to understand and absorb. It is important to remember that there is a person at the other end of the cable, so allocate the content to it rather than the search engine robots. Also, don’t try to show your uniqueness in the vocabulary that is hard to find, just to showcase your professionalism and field expertise to stand out from your competitors. It is very easy if you are planning to create a website about pets, because there are a lot of themes that you can write about. 

2. IMAGE OF THE LOGO

The logo of your website is also a very important thing when starting off. This element represents your website from the first look and visitors will remember your pet website from the logo. You can hire some specialists that can do this for you or you can try to be an artist yourself. There are plenty of logo making tools in the search results that are easy and free to use. This means that you don’t have to be an expert to create a logo. Let’s say that you are breeding dogs. Your logo can be a puppy face. If you are a VET, your logo can be some small pets with a cross. It is up to your imagination. 

3. WEBSITE STRUCTURE

Okay, we confess. Text and content are not the most difficult to implement. The layout of the site requires a lot of attention if you want to make it stunning. You can make a good first and memorable impression by using a website structure that was never seen before. Analyze your competitors which are running pet websites and see how their sites are being a layout, what content they are providing, are they are blog-type sites or they are selling services or products? After analyzing what do you want to tell with your site, you can start creating it, because the structure of the pet blog site is very different from the pet store website. 

4. VISUAL ELEMENTS

Sites with large, unique images generate more potential visitors to the site. People tend to make visual information easier to understand, so it’s no surprise that they like it more. Especially if you are going to add some pictures of cute little puppies. Believe it, people are more likely to visit your site if you are going to add some cute pictures. 

Conclusion 

So now you know the four key elements that will help your pet website to stand out. If, however, you or your website’s developers are missing out on exclusive ideas, please contact any professional. And if you think your site is exclusive, but don’t bring the desired benefits, read the article “Why do visitors leave your website?”.

How To Create A Stunning Website About Healthy Life? Tips and Tricks

There are many professionals that currently offering website development services, you can easily find the one that suits you best. Most importantly, opportunities are open, so targeted searches also deliver productive results. We suggest evaluating that site development by professionals. Finally,  you need to focus on your targeted customers because then you’ll find what will allow you to improve your business position.  

Starting Off 

The most important rule is that you do not need to forget that the content is the king in this case. This means that more attention needs to be paid to the content that sells your services or products and at the same time to photos that help visually embellish what is on the website. We suggest you keep in mind that website development is also an integral part of SEO. 

First Step – Website Domain and Hosting

In order for a website to be accessible via the Internet from any part of the world, a website’s web address and hosting are required first and foremost. There are many services that has affordable prices, simple management, and a great help in uncertainties.

Design a website name. If you don’t even imagine how to do this, think about what your website will do and try to come up with a meaningful but simple address. In this case, if you are creating a website about healthy life, you can come with some great name ideas: Healthy Green Living, Living On The Healthy Side and etc. 

What should you do when starting creating a website?

Get the right goals. And make sure they are quantified. Here are some examples that will be perfectly understandable for the website developer: increase the time spent by the user on the website, attract new visitors, increase brand awareness, and increase sales if you are planning to sell something. You can do this via Google Analytics. This is really good if you are planning to start a site about healthy life because you can start selling diet plans, some vitamins for example. 

Pay attention to SEO. Search engine optimization is a must. You may not need to hire an SEO expert, but I will remind you that optimization is the biggest investment return. If you optimize your site, marketing works like an autopilot.

Enhance ideas from your competitors. Before you start creating a website, look at the websites of competitors and similar businesses. If you like the atmosphere created by your competitors on the site, I see no reason not to adapt those ideas to your site. There are plenty of healthy life websites around the corner, you can check them here

Create quality content. Remember that site design or layout is just a way to achieve your goal. And the purpose of the user is exclusive and quality content. If you sell products, take good photos and detailed descriptions. Content is important! Especially if you are planning to start a website about healthy living. There are plenty of themes that you can talk about in this niche and take the interest of the visitors. 

Make the site mobile-friendly. This is one of the most important things when creating any website. There are millions of people that are using smartphones every day, so it is very important to create a site that can be reachable from the PC, smartphone or a tablet. There are so many website builders that can do that for you. 

Final thoughts

There are plenty of good reasons why you should start building your own site especially if you are interested in some kind of niche. If you love to write about healthy living, you should definitely try to build a site about it and teach people how to do it. These short and simple guidelines are just 1% of all marketing strategy and there are plenty more to learn, so keep up with the information, hire some professionals and start creating a masterpiece. 

Same Way

About SameWay

Carsharing is a revolution in personal transportation. It helps the traffic, people save money and it’s good for the planet. The Car Sharing culture is already inserted on US and Europe, but not here in Brazil. SameWay came to change this scenario.

My role on this project

Full Branding and promotional stuff, Digital architecture and Interactive Design for best user experience, User interface Design for iOS.

MMA Nation

About MMA Nation

MMA Nation is a community about MMA content on iOS. It’s a interactive tool with a diary feed of Mixed Martial Arts. MMA Nation will be reference for MMA Lovers who want to know more about championships and Fighters.

My role on this project

Full Branding and promotional stuff, Digital architecture and Interactive Design for best user experience, User interface Design for iOS.

Makai

About Makai

It’s a GPS based intelligent alarm clock adjustable for waking you up only if you would be able to Surf, skydive or do any kind of water sports on a perfect situation. You can watch videos, listen to our Radio and check after a beach condition.

My role on this project

Full Branding and promotional stuff, Digital architecture and Interactive Design for best user experience, User interface Design for iOS.