Vitor Pinho

Senior Product Designer, based in Rio De Janeiro, Brazil

home improvement

How to Design a Website About Home Improvement

If you are starting to run a business about home improvement, you need to definitely start to create your own website for it. Nowadays because of networking and high-quality website, you can attract more customers for your business. Here are some tips on how to launch a website about home improvement.

1. A brief description of your business

Imagine that a digital agency does not know anything about your business and has no way of finding information on the internet. Suppose you are in a cocktail party and the person next to you asks what your business is doing – summarize your activities in a few short but clear sentences.

By sharing essential information about your home improvement business, you give more insight to designers and programmers – they are constantly working on different projects, and while many of them fall into similar categories, professionals have enough experience to understand that each company is exclusive and offers different added value. Your customers are choosing you for the quality of your website – if it makes your business special, it will make your home improvement web project unique.

2. Your target audience

To answer this question, you need to understand who will use your web project and why they will or should do it. The goal of a web project can be to involve users in your activities or to attract a wider audience. You may want to increase your sales, or maybe provide more information about the home improvement services that you are providing. Whatever the reason, you have to answer this question very clearly as it will determine how your web project will look and work. By getting into the behavior and trends of your audience, designers and programmers can provide useful and supportive design and functionality solutions that will incorporate and inform the audience in an acceptable way.

3. You and your competitors

Compare yourself and your competitors – all businesses have direct and indirect competitors. Realistically look at who you are competing with for different spheres: audience, service, product, price (if available), and social media followers. Also, don’t forget that home improvement websites are quite popular these days and you will have to come up with some great website ideas. But if you are offering great services, your website would have great content – there is no need to worry about anything. 

In parallel to this analysis, you will have the opportunity to identify what your business, services and other aspects are exceptional and different from your competitors. Designers, with a better understanding of the business, will have a clearer path to convey not only the products or services you provide, but also the character of your company, the unique sales proposition, and present it to your target audience.

4. Support for mobile devices and browsers

The last point that is often missed at the beginning of project creation is supported by mobile devices and browsers. While it seems that adaptive design should be universal (and usually true), there are certain elements that just don’t fit into the frameworks, so knowing mobile devices, digital agencies can find smart solutions that adapt to content elements. Besides, for home improvement website creation you can add an app which allows visitors to identify how their home would be changed after a renovation or improvement. This should require a professional to do it, as building an app is quote difficult process.

Building a website is not that difficult, just you need to know all the important aspects which will appear while building it. You need to target your audience and find out what you are going to give to them in your home improvement website.